- Pitch: Industry thought leaders provide a compelling answer when asked, "What do you do?" Effectively pitching your value is key to building authority.
- Target Market: Define your audience.
- Message: Craft original and impactful ideas.
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- Product: Transform your skills, talents, and ideas into products people love.
- Key Talking Points: Develop and refine your core themes.
- Presentation: Showcase your expertise effectively.
- Profile (You are who Google says you are): Manage your online reputation.
- Raise Your Profile: Publish articles, infographics, and online intellectual property. Consider podcasts and books.
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- Community Engagement: Engage with your community.
- Industry Publications/Associations: Connect with relevant publications and associations.
- Strategic Partnerships: Foster alliances.
- Joint Ventures: Collaborate on projects.
- Podcast Placements: Appear as a guest.
- Speaking Engagements: Share your insights on stage.
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